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RAM Builds One-of-a-Kind Man of Steel-Themed Truck

RAM Trucks has partnered up with Warner Bros. and the Man of Steel Superman film, and the results are quite amazing. In addition to a new RAM 1500 ad spot interspersed with footage from the film, RAM has also created a one-of-a-kind- customized RAM 'Man of Steel' Power Wagon, which will be auctioned off for charity at a later date.

Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, explains the idea behind this particular type of advertising, stating, "We are excited to partner with Warner Bros. on 'Man of Steel'. With film alignment we have a fresh consumer engagement opportunity…

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New GMC Pickup Truck on the Horizon

It's a known fact that GMC get the job done. The Sierra 1500 has been helping drivers in the greater Phoenix, AZ area with what they need to do for a while, but what if you're in the market for something a little bit smaller? Something a little more versatile?

The plan is to release a smaller pickup to the new GMC lineup, and another for their sibling brand Chevy. This truck is yet to be named, though we do know it'll be more than just haul heavy stuff.

As far as size goes, these will be…

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Ram Ad Plays Cowboys and Pickups

Ram is continuing a tradition of entertaining and spectacular car ads with their latest commercials, featuring the updated Ram 1500 and Ram 2500 trucks! As these models play "Cowboys and Indians" with other great utility beasts (namely a fire truck, semi and dump truck, we see Ram models coming out as king of the hill.)

These spots were created to show examples of Ram Trucks tough attributes, along with sporting their new slogan: Guts - Glory - Ram. These ads take place in the "manliest" era of them all - The Wild West.

"The brand's outstanding craftsmanship and beliefs are delivered in…

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